Remind your website visitors of their interest — and get a second chance at converting them.
Visitors typically don’t convert the first time they land on your website. In fact, only 2% of people come to a website and convert right away. But if they’ve visited before, they’re more likely to return when they see your ads. Boost your frequency and drive conversions with retargeting.
Retargeting allows you to serve your ads to people who have visited your website but didn’t fulfill on a desired action — like making a purchase, or filling out a form to join your eNewsletter list. You can even use ads that reflect their specific interest, like the product they viewed.
HOW IT WORKS:
- Segment your audience to serve up different ads based on the webpage they visited on your site.
- Cookies tell servers of the websites you’ve purchased ads on to display your ads.
- You only pay when impressions are served.
- We ensure frequency caps and conversion tags are used to optimize your campaigns and never waste impressions.
Don’t lose interested prospects. Connect with Zimmer Digital Solutions to see how we can help keep your brand in front of your target audience and improve your ROI.