To survive in today’s competitive business environment, your organization has to advertise. It can be a daunting task figuring out what channel or channels to utilize for your advertising, but rest assured with radio reaching over 93% of adults (12+), your customers are listening to at least one of our stations.
Radio is effective for many reasons. Learn more about all the different types of radio advertising below.
Radio is an affordable option that allows you to connect with listeners to build top-of-mind awareness. That means when customers need your product or service they’ll think of you first.
With over 75% of radio listeners tuning in to hear their favorite personalities, endorsements are very effective. Add to the mix the fact that word-of-mouth is one of the most effective forms of advertising, and you have a formula to grow your business.
Are you hosting a grand opening? Is your store having a huge sale? Want to drive traffic to your store? Then you’re looking for a direct broadcast.
The real goal of advertising is to have your ads be remembered long after they have been seen or heard. One of the best ways to make sure your message is remembered is by using music. In the advertising world it’s called a jingle!