If you’ve been thinking about using Instagram influencer marketing to promote your brand, the best time to start is now. Adopting influencer campaigns as part of your marketing strategy could be the quickest way to effectively reach your target audience, grow your customer base, and convert enthusiasts to repeat clients. This guide to influencer marketing on Instagram lets you in on why you should consider influencer campaigns and how to build successful campaigns with the best influencers.
What is influencer marketing?
Using famous people to advertise products is a concept as old as time itself, but it has never been more relevant before the age of social media. Influencer marketing is a brand promotion strategy that relies on paying people with a large following on social media to advertise your products or services.
Although influencer marketing is not restricted to any social media platform, statistics consistently show that Instagram influencer marketing campaigns are usually the most effective. Influencer marketing on Instagram averages 3.21% engagement rate, more than twice the average of other platforms.
Why does your business need it?
Introducing your products or service via a familiar face or trusted figure could yield great rewards, and this is what influencer marketing for Instagram is all about. When an influencer recommends your brand, it works like a neighbor’s word-of-mouth, but with a far greater rich. Unlike traditional celebrity endorsements, however, followers of influencers find it easier to trust their recommendations because of the unique connection they have forged on social media.
Furthermore, partnering with the relevant influencers in your industry places your business in front of people who have already taken an interest in your niche. You’re not just firing blanks at a random crowd and hoping something sticks. You’re getting the word out to the people who are most likely to buy. It is vital to note that this is only true if you carefully select the relevant influencers in your niche.
How much do influencers on Instagram charge?
The answer to the question would depend on the size of your project and who you’re partnering with. While budding influencers may be willing to partner with your brand for free products and a few other perks, you must be ready to part with major bucks to work with the top guns. Some influencers charge $10,000 or more for one sponsored post!
To get the best deals from the best influencers, you should consider working with a competent Instagram influencer marketing agency like Shirley. Our agency can connect your brand with the most relevant players in your niche and plan marketing campaigns that would convert beyond your wildest dreams.
You don’t need thousands of dollars to cash in!
A lot of small businesses feel influencer marketing is out of their reach due to their limited budget. If you belong to that category, you’d be glad to know that more businesses are going the way of micro- and nano-influencers as opposed to targeting the big guns. Our Instagram influencer marketing agency can help you organize a campaign that’ll suit your budget. Schedule a 30-min walkthrough to discuss your needs with an expert and to see what we do and if it would benefit you