Bug-A-Way Pest Control is a local pest control company that serves SW Missouri, NW Oklahoma, SE Kansas and NW Arkansas. Their existing website was not showing up in organic search results but was getting plenty of traffic with PPC campaigns and Radio advertising. PPC is a marketing term for pay per click advertising on search engines. With PPC advertising every click to your website from an ad cost between $2 and $30.
A fast website that is optimized to show up in search results will save any business advertising dollars and Bug-A-Way is a perfect example of this. Within a month of launching their new website they started showing up on the first page of organic search results for competitive keywords like “pest control near me”.