it just works

Zimmer Radio

Zimmer Marketing proudly owns and operates the leading radio stations in the Four States, connecting your business with over 400,000 consumers each month. With six unique stations, we offer targeted reach to diverse audiences across Missouri, Oklahoma, Kansas, and Arkansas. Let us craft the perfect radio advertising strategy to drive results for your business.

Let Radio Bring Your Brand to the Four States

Zimmer Marketing's six local radio stations offer unmatched value in advertising!

Massive Reach 

Radio reaches around 90% of people over the age of 12 each week in our broadcast area, making it a powerful medium for connecting with your target audience.

Return on Investment

Radio advertising delivers an average sales increase of $6 for every $1 spent. 

Reach Busy Audiences

Most drivers have their favorite station preset for their commutes, and many continue to listen throughout the workday!

Let's Work Together

Whether you're looking to launch a new website, drive foot traffic to your store, or establish a strong brand presence, Zimmer Marketing has the tools and expertise to help you achieve your goals.

Our Services

Advertising and Branding Services by Zimmer Marketing

Meet Our Stations

Each of our stations has a distinct brand and loyal audience, allowing us to tailor your message for maximum impact.

Why Radio Advertising Is So Effective

Radio: Your Message Heard, Your Brand Remembered

1. Wide Reach and Accessibility

Radio reaches over 90% of adults weekly, surpassing TV and many digital platforms, including those not actively watching or browsing. It’s accessible anytime—while driving, working, or relaxing—making it a constant companion during daily routines when audiences are attentive and receptive.

 

2. Demographic Targeting

Stations tailor content to specific demographics by age, interest, or location, enabling advertisers to select the right audience. Flexible scheduling allows targeting during peak listening times like commutes, and many stations focus on local or regional markets for precise geographic targeting.
 

3. Cost-Effectiveness

Radio ads cost less to produce and air than TV or print, making them accessible for businesses of all sizes. Lower costs enable more frequent ad placements, crucial for brand recall and driving action. Studies show radio consistently delivers strong ROI, especially when combined with other media.
 

4. Creative Potential and Immediacy

Radio’s “theater of the mind” uses sound, music, and storytelling to engage listeners’ imaginations and emotions. Catchy jingles and memorable voices build strong brand connections. Ads can be produced and aired quickly, allowing timely responses to market changes or promotions.

 

5. Building Trust and Brand Loyalty

Radio personalities often have loyal followings and are trusted sources. Their endorsements feel personal, increasing listener trust in advertised brands. The intimate listening experience fosters a personal bond, helping build long-term customer relationships.

Voices They Trust, Results You’ll Love: Harness the Power of Radio and Social Endorsements!

Radio endorsements are so effective because listeners develop deep trust and long-term relationships with their favorite radio personalities, often viewing them as friends or local authorities. When a trusted DJ or host recommends a product, it feels like a personal suggestion rather than a scripted ad, making the message more credible and persuasive.
 

Key factors include:

 

  • High trust and loyalty: 87% of listeners feel a strong connection with their favorite radio personalities, and half have followed them for eight years on average.

  • Direct influence on behavior: 77% of listeners have searched for or tried a product recommended by a radio host.

  • Local credibility: Radio personalities are often seen as authentic members of the community, making their endorsements feel genuine and relevant.

  • Seamless integration: Endorsements are woven into regular programming, making them less intrusive and more likely to be received positively.
This unique blend of trust, authenticity, and personal connection makes radio endorsements exceptionally powerful at driving consumer action.

Turn Up the Buzz—Go Live, Drive Results!

Radio remotes are highly effective because they create real-time excitement and urgency, driving immediate foot traffic and sales. Trusted radio personalities endorse the event live, boosting credibility and listener response. Remotes connect businesses with the local community, are promoted across multiple channels for maximum exposure, and are a cost-effective way to generate buzz and action.

Expand Radio’s Reach with Digital

Extend your reach beyond the airwaves with our station apps! With over 70,000 downloads, our apps allow listeners to stream their favorite stations anytime, anywhere.

Build Your Brand with Radio

Are you ready to reach audiences with your message through the power of radio? We’re ready to help you the same way we’ve helped hundreds of successful local businesses!

"Once we started the commercials, we've seen a near 50% increase in our memberships just in the past few months."

Hurricane Car Wash
Hurricane Car Wash
hurricanecarwash.net