Here are some classic comeback companies told by Chuck Mefford.

Ever heard of Kellogg’s? Inventing breakfast cereal then making this key decision during an economic downturn has cemented their place at the top of their product ladder.

Learn from the lessons of history. Speaking on recessions, Warren Buffet famously said, “Only when the tide goes out do you discover who’s been swimming naked.”  Another company studied the lessons of recession marketing: McGraw Hill. They studied groups who cut advertising and those who maintained or increased during a recession. Find out which group came out on top.